What The Cost Of SEO May Mean

What To Expect On The Cost Of Good SEO

Website need quality SEO (Search Engine Optimization), but how much should one expect to pay or who can one trust? Learn how to set expectations and what the cost of SEO may mean.

SEO is a widely adopted online marketing strategy that is used to increase brand awareness, build a target audience, and rank on Google and other major search engines.

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8 Things Your New Website Should Have

Things Your New Business Website Should Have

Building a new business is exciting and can be challenging. Alongside the time you’ll be spending on your new business you’ll also need a website. It’s no longer a question if you should have a website. Not having one will make it difficult to establish and market it against your competitors. But what should your website have in order for it to be effective and profitable? There isn’t a one-size-fits-all solution, but the following basic functions will help you establish and make sure your website is being visited, used and helping establish your brand. Here are the 8 things your new website should have in order to be competitive.
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SEO Marketing: What’s The Huge Deal?

Why SEO Matters To Your Business

You’ve heard everyone talk about SEO marketing and search engine optimization. You have a hunch about what it is and how it works, but why is it important? What does SEO have to do with search engines and how users experience your website? As sophisticated the concept of search engine optimization is, it’s actually quite simple. We’ll explain the simplicity and depth of how you can implement basic SEO to your website to help improve your online presence. (more…)

Best Practices for Using Video on the Web

5 Best Ways To Use Video Content Wisely

Video is everywhere and it’s one of the best marketing platforms to boost your business brand. People are searching everything on their phone and websites featuring videos tend to be more effective. Here’s how to use video content wisely.

Having video introduce your business, provide instructions or review the latest product is a sure way to attract more traffic to your website. Studies suggest that websites featuring videos not only convert at higher rates, they also tend to rank better with search engines. (more…)

The Workhorse Website

The Benefits Of Having A Website

A business’s online presence has a huge impact on its success

It’s unfortunate, but some businesses do not realize that a majority of their customers will search for their website before making a purchase. Having a strong online presence, particularly a website, will determine if that business will increase their sales. Not only that, but the quality of their website impacts results too. Continue reading to find out more about the importance and benefits of having a website.

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The Basics of Branding

Shining Some Light On Your Branding Promise

The basics of branding may seem overwhelming, but we’ll shine some light on them. Branding plays a vital role in your business, large or small and whichever industry you may be in. A strong brand strategy makes your business stand out against competitors. How does branding help your business? What exactly is branding? (more…)

Top 5 Tips To Learn How To Talk To Your Web Designer

When it comes to designing a website, there’s a lot to take into consideration.

Your designer requires as much feedback as possible to assist them in designing something you will be proud of upon launching it out into the world wide web. So, here are 5  To-The-Point Tips on how to talk to your web designer and provide them with helpful feedback: (more…)

Google’s 2021 Core Update

Google’s plan with its 2021 core update

Everyone enjoys a good user experience when visiting a website. If not, most likely the visitor will bounce and hurt your SEO ranking juice. And that’s what Google is noticing. Hence, they have pushed out Google’s 2021 Core Update. (more…)

Advertise For Your Business

So many people find themselves stuck when it comes to advertising for their business. They either feel like they don’t know what they are doing or they don’t have enough time to put into it. Continue reading to find out more about how to advertise for your business by making sure you ask yourself the right questions. (more…)

SSL Encryption and Your Security

What is SSL encryption and how does it work and why is it important?

While browsing the internet you’ve probably wondered how websites keep your information safe. The answer is, with SSL encryption. (more…)

Ways to avoid getting scammed!

As more people are going online more people are getting scammed. Learn how to avoid being scammed and protecting yourself. People are always looking for a way to come up with different schemes to get money easily. They come in all shapes and sizes, so you need to keep an eye out for them all for your safety and the people that you love’s safety. (more…)

Best Time To Send Your Email Marketing Campaign

You want to grow your business. You know that email marketing is one of the best ways to promote your services. But, do you know what is the best time to send out your email marketing campaigns? The time of day and the day you send them have a significant impact on your open rates ¬— the count of how many recipients opened your email. Schedule it for the perfect time and success! Today, you’ll find out when is the best time to schedule your email marketing campaign and how we came about with this data. (more…)

Cynicism…Party of No Thank You!

During a design project with a team, there are many ideas and opinions being thrown in all directions. Each one held dearly by its creator. There can not be any cynicism in the room where precious thoughts are being born. Cynicism, party of no thank you! (more…)

The Importance Of User Research

The Importance of User Experience

You’re about to start working on a web service for your customers. Question now is whether or not your project will meet your user’s expectations. Any company that has ever worked on a product or service has always needed to do market research. It’s the process which will allow the company to gathering information about consumers’ needs and preferences. User Research is similar in which it’ll allow the company to gain knowledge on what are the expectations of the customer and how to meet them. So, now you need to ask yourself, “Is it worth it to do User Research?” Read on to understand the importance of user research. (more…)

Should You Go Custom Or Template?

So you’re thinking of getting a website, but don’t know if you should go custom-built or template-based with WordPress or other 3rd party themes — Wix, Squarespace among others. With the following information, we hope it will help you determine whether custom or template is the best choice for your business. Just know that you can’t go wrong with either one, but you can go wrong with neither one. (more…)

How Colors Affect Your SEO Ranking

Color Affects More Than Just Things

How does color affect your SEO ranking? Here’s a thought experiment. So, you’re out shopping and you find this awesome new bicycle.  It has an awesome slick design, great gears, light-weight, and a great price!  It’s the bike you’ve always been looking for your whole life.  Oh, and it’s hot-pink?  Unless you love hot-pink, chances are you’ll be disappointed and not buy it.  Why is that?  It has all the latest and greatest necessities, but you chose to not buy it.  All because of its color.  This is where color psychology comes in.

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