It’s now faster and easier to promote your products or services. According to today’s market research, 50% of the people who use mobile phones for local searches visit or shop online of the store they were viewing on their phone. Considering almost everyone uses a smartphone today, you can imagine the potential sales you can get just through organic search and Google Business Profile.
Here some of the benefits having a Google Business Profile gives you.
Google Business Profile Allows You to Appear in Maps and Google Local Pack Listings
Notice the highly visible map and the list of business names that appear right on top of the page whenever you search for places on Google? That’s called the Google Local Pack, and there are two reasons why you should pay attention to it.
It’s Extremely Visible
The importance of the Google Local Pack are twofold. The Google Local Pack takes up huge real estate on page one of Google search results, and it’s the first thing any Google user will see after they type in their search. The other reason is that it enables users to see your information at a glance.
Google Business Profile Allows For Reviews of Your Business
Never underestimate the power of customer reviews. Especially, when it comes to search rankings. So, if you want your business to be visible in the search results, using Google Business Profile to make it easy for your customers to leave positive feedback about your business is a must.
And for added emphasis
Reviews Improve Local SEO: Many rely on reviews when making decisions about their purchases. In fact, as much as 93% of customers might be influenced by online reviews. In other words, almost all of them. More and more people are checking out customer reviews before choosing a local business. Since people love reading reviews, search engines use them to rank search results. It is recommended to run regular local SEO analysis to get semantic insights from your customer reviews, know how customers find you in search, run Google Business Profile audits, and take local reputation management under control.
Reviews Increase Sales: Positive reviews matter. They not only improve your search engine ranking but also serve as free and reliable ads for your products or services. For instance, customers are more confident to try out a product with many positive reviews as opposed to one with a lot of criticisms.
Overall
It’s important to gain positive reviews, but remember that even the best businesses get negative reviews. If this happens to you, handle them in a professional matter. Don’t take these criticisms personally. Instead, use them to improve your product or service. Negative reviews, when properly utilized, can provide useful information to help your business advance. Whether they’re good or bad, reviews can help you understand what your clients think. View them logically and take them into consideration.
Our Marketing Team Is Here To Launch Your Business Forward
Green Monkeys Studio can help you uncover the right strategy for your business to accomplish your goals within your budget. If you want to learn more about what we can do for you, we’d love to talk. At Green Monkeys Studio, we pride ourselves in providing you the best professional services that deliver. We provide top ranking SEO marketing and digital marketing services. Need a new website or update your current one? Our design team is here for you to provide top notch web design services; delivering responsive websites that rank on Google. Reach us at (206) 445-1185 or fill out the form below.