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You want to grow your business. You know that email marketing is one of the best ways to promote your services. But, do you know what is the best time to send out your email marketing campaigns? The time of day and the day you send them have a significant impact on your open rates ¬— the count of how many recipients opened your email. Schedule it for the perfect time and success! Today, you’ll find out when is the best time to schedule your email marketing campaign and how we came about with this data.

Several studies have been done to calculate when is the best time to send out your email marketing campaigns. There’s been so many studies that it’s difficult to make sense out of it all. But, with some persistence and determination we can clear up some of the chaos and bring order to your marketing plan.
Here are just five of the studies that were performed:
1. MailChimp’s recommendation on send time optimization.
2. GetResponse’s research on the best day to send email.
3. CampaignMonitor and the best time to send email campaigns.
4. HubSpot’s report on when the best time to send a business email report.
5. MailerMailer’s email marketing metrics.
6. Tips on scheduling your email marketing campaign from Constant Contact.
7. Propeller’s data findings on best time to send email campaigns.

According to research, the best time to send out your email marketing is either on Monday, Tuesday, Wednesday, Thursday or Friday. Phew, that’s a relief! Now that we know that any day of the work week is the best day to send out our email campaigns, then all we need to find out is what time of day. But wait, weren’t we going to find out a specific day? Well, that all depends. Some research found that Tuesday’s are the most ideal while others found that Monday, Wednesday or Thursday are close behind it. So, we really can’t go wrong on what day we choose to send our emails out. Well, forward and onward to the best time of day.

According to Mailchimp’s findings, after tallying up their data from their datasheets, they found that 10AM had the most open rates. Which coincides with much of the other finding from the findings of the other email marketing platforms. Though, some stated that the peak of open rates happened from 4AM – 6AM; which could be because of early risers. While others indicated that their reports found the most open rates were from 9PM – 11PM; those that like to prepare their schedules before going to bed. So, with all these various findings, what IS the best time to send out your email marketing campaigns? The solution is quite clear and obvious. It depends on your target audience!

One thing is for sure, the highest peak for open rates happened at 10AM on Tuesdays, but only by a small marginal percentage of around 2% — depending on what study you read. This tells us that the best time to send your emails would be in the morning, before noon, preferably in the early work week. If you really want to maximize your open rate percentage, sending them in the very early morning wouldn’t be a bad idea. Again, this would allow the early risers, the go-getters of the workforce to open and read your emails. But, the surest way to maximize your open rates would be to test it for yourself.

Each industry is different. Your line of service is definitely different than the other services out there. They may be similar, but their target audience may not be the same as yours. Being vigilant with your email marketing campaign data is very important and crucial to figure out what works and what doesn’t for your email marketing campaigns and business. This is something we take very seriously when it comes to providing our clients our reports on their marketing statistics. If your company or organization is not utilizing the tools of web analytics and email marketing data, you’re not maximizing your service’s potential and someone else may be taking advantage of that discrepancy. So, make sure you focus on your email marketing campaign and help build your business the right way!