The basics of branding may seem overwhelming, but we’ll shine some light on them. Branding plays a vital role in your business, large or small and whichever industry you may be in. A strong brand strategy makes your business stand out against competitors. How does branding help your business? What exactly is branding?
Put simply, your brand is your promise to your customer. It tells them who you are as a company, what they can expect from your products and services. Therefore, it sets you aside from your competitors. In addition, it’s your values, it’s who you are and your customer’s expectations.
Everything that promotes your business is important, but none more important than your logo. Your logo is your brand’s foundation. Your logo goes on everything, your website, your products, materials. It communicates your brand to your audience.
Brand Strategy & Weight
A strategy is a plan. Your brand strategy is the how, what, where, when and to whom you will be communicating and delivering your brand message. How and where you advertise is part of your brand strategy. Your distribution channels are part of your brand strategy. What you visually communicate is part of your brand strategy. All these elements are also as important as your logo.
Your brand carries weight when it is established. Loyalty is acquired once trust is built which has the added value to their products and services. Your business will solidify its foundation the more your brand is recognized.
How Do You Define A Brand?
In order to define your brand it’s essential to know who you are as a business. It’s a journey of self-discovery. What is your company’s mission? What qualities do you want your audience to associate with your company? By finding your company’s message, you’ll then be able to know what your company stands for and what your audience can expect.
If you want to know more on the basics of branding and how we can help with defining your brand, call us at (877) 319-2690 or go to our contact us page and schedule a quick introductory meeting with us. We’ll be looking forward to working with you.