The Difference Between Brand Awareness and Brand Identity

image of sections of license plates that spell out Brand.

We all want to promote our brand. Having people recognize our logo, our moto, or even the name of the business is how we get people to recognize us. Alright, so brand awareness is pretty simple – awareness of a brand. What, then, is brand identity?

Brand identity is what people think about when they think about a brand. So if brand awareness is making noise about a brand, then brand identity is the content of that noise.

What’s Your Brand?

Knowing these two distinctions will help you start building your brand. First, know what your business is about, the message you want to promote, and how you want your audience to remember your business. Secondly, for your brand awareness, you’ll use different tools to let your business be known, such as your logo, marketing and your website. The more tools you use, the better.

How to build a brand

Along establishing your brand awareness avenues and brand identity, following these three steps will aide in building your brand:

  • Determine your target audience. Determine who is most likely to buy the product. Consider several factors like age, gender, location and income to create a demographic.
  • Position your product and business. Positioning your business involves deciding how to distinguish your products or services from other similar offerings in your marketplace.
  • Define your company’s personality. Apart from your company’s products and services, your target audience will also help establish its personality.

Overall

Knowing the difference and understanding the meaning are the best way to start building your brand. Take a moment to review your current brand. What does it say about your company? Contact us and let’s have a conversation on how we can help build your brand.

Our Marketing Team Is Here To Launch Your Business Forward

Green Monkeys Studio can help you uncover the right strategy for your business to accomplish your goals within your budget. If you want to learn more about what we can do for you, we’d love to talk. At Green Monkeys Studio, we pride ourselves in providing you the best professional services that deliver. We provide top ranking SEO marketing and digital marketing services. Need a new website or update your current one? Our design team is here for you to provide top notch web design services; delivering responsive websites that rank on Google. Reach us at (206) 445-1185 or fill out the form below.

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