More leads. More sales. More revenue. No matter what kind of business you own, whether a small business or a worldwide commerce retail store, email marketing is one of the most effective channels for generating conversions and sales. Keep reading to learn more about the benefits of email marketing — and why your business should make email a part of its digital marketing strategy!
1. YOU TARGET YOUR AUDIENCE
Though other online marketing techniques allow you to target your most qualified customers, email marketing allows you to contact them directly.
This means you can be sure that you’re reaching who you want to reach, and forming relationships with current and potential customers.
2. YOUR AUDIENCE IS INTERESTED
Another one of the benefits of email marketing is that to receive your emails, people have to opt-in, so you know they’re interested.
3. ROI WHEN IT COUNTS.
Email marketing is one of the most cost-effective ways of marketing your business. The ROI of an email marketing campaign can be astronomical. In fact, the average campaign generates an ROI of 4400%, or a return of $44 for every one dollar spent.
4. PROMOTES YOUR BRAND.
The more you keep in touch with your audience, the more they become aware of your brand and what it stands for, naturally. Your subscribers will become familiar with your products, services, and company as a whole. hen you share useful information about your company or industry, you can also establish a reputation as a valuable resource, which helps to build trust with potential customers.
5. THEY’RE SEO STRATEGY FRIENDLY
It may not seem that email marketing is not SEO forward, but you would be surprised how many times people will link to your website because they found something valuable from your email. This tells search engines that people trust you.
6. IT’S A GREAT CONTENT MARKETING TOOL
Whether you’re a designer, writer, video editor, you can use email marketing as a channel to distribute everything you create. You increase your website traffic when you send your content to your email subscribers. This, in turn, will lower your website’s bounce rate, increase time on page, drive conversions, and hit other metrics that matter to your content strategy.
7. IT GUIDES YOUR AUDIENCE
Providing content will provide the path to readers on where to find what they’re looking for on your website. You can target people who have just found your business, who are researching their options, or even who are ready to make a purchase.
8. IT’S MEASURABLE
You can see information like how often your emails were opened and by whom, who clicked links in the email, how many emails “bounced” or did not reach a user, and who unsubscribed. Best of all, you can also re-target according to your needs.
9. YOU CAN MAKE IT PERSONAL
You can address each subscriber by name and send emails in your subscribers’ time zones so every email feels extra personal.
So now you know the benefits of email marketing and how it’s more than just an email. The opportunity of making real connections with your target audience. Whether you provide products or service, the potential is there with email marketing. Now you just need to make sure it captures your audience’s attention.
Our Marketing Team Is Here To Launch Your Business Forward
Green Monkeys Studio can help you uncover the right strategy for your business to accomplish your goals within your budget. If you want to learn more about what we can do for you, we’d love to talk. At Green Monkeys Studio, we pride ourselves in providing you the best professional services that deliver. We provide top ranking SEO marketing and digital marketing services. Need a new website or update your current one? Our design team is here for you to provide top notch web design services; delivering responsive websites that rank on Google. Reach us at (206) 445-1185 or fill out the form below.