illustration of a team aiming to hit the bullseye of a target

Business owners should not fear setting goals or projections because there is absolutely no downside to doing so. Also, it is important to remember that goal setting doesn’t have to be only about revenue. It could relate to branding, website needs, service offerings, or anything that is important to enhancing your business. Here are three reasons why you should be setting goals for your organization:

Measure Success

Good organizations should always be trying to improve, grow, and become more profitable. Setting goals provides the clearest way to measure the success of the company. When you are looking at your company from a goal perspective, you are looking beyond the tactical side of your business and instead taking a much more macro view, which allows you to see the company from a competitive, business vertical or economic perspective.

Follow The Yellow Brick Road

When you define your goals, start laying down the bricks and developing a deeper understanding of the effects of tactical decisions and how they play against the strategic goals. It allows you to understand what paths need to be taken in order to achieve those goals.

Provides Milestones To Reassess

When you set goals early and continually monitor your business against those goals, you can change course mid-year or when necessary. For example, you have set your website traffic growth goal at 20 percent from the previous year, but midway through the second quarter you find that your projections are not tracking like you had expected. You can modify your marketing and SEO targets to reflect how your business is trending. If you hadn’t set the goals, this type of information is not as apparent and decisive action is more difficult.


It is incredibly important to remember that setting business goals will not ensure success for any organization. However, there’s also a lot to be said for not flying by the seat of your pants. Taking the time to look at your organization from a broader perspective will give you greater confidence in what lies ahead and how your organization will be able to optimize it. We can’t predict the future, but we can certainly plan for it.

Our Marketing Team Is Here To Launch Your Business Forward

Green Monkeys Studio can help you uncover the right strategy for your business to accomplish your goals within your budget. If you want to learn more about what we can do for you, we’d love to talk. At Green Monkeys Studio, we pride ourselves in providing you the best professional services that deliver. We provide top ranking SEO marketing and digital marketing services. Need a new website or update your current one? Our design team is here for you to provide top notch web design services; delivering responsive websites that rank on Google. Reach us at (206) 445-1185 or fill out the form below.

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