What To Expect On The Cost Of Good SEO

image of SEO (search engine optimization) elements floating from the keyboard as someone is searching on their laptop

Website need quality SEO (Search Engine Optimization), but how much should one expect to pay or who can one trust? Learn how to set expectations and what the cost of SEO may mean.

SEO is a widely adopted online marketing strategy that is used to increase brand awareness, build a target audience, and rank on Google and other major search engines.

Everyone knows the benefits of good SEO, but the cost of accomplishing an SEO strategy can vary significantly. They can determined by the goals being sought after and the strategies being implemented. No matter what your budget, the costs for quality SEO should be considered as an investment for your business. As with any investment, you should be concerned with building the best possible ROI.

How Much Does SEO Cost?

Sometimes the saying, “You get what you pay for” becomes painfully true and end up hiring a lemon when it comes to your business’ SEO marketing specialist. We’ll talk how the cost of working with an SEO marketing specialist can help you be on the lookout for red flags. And before giving your signature with any digital agency, understand what you look to accomplish with your SEO strategy. Focus on being realistic with your goals, which will help you determine an appropriate budget to spend on your SEO investment.

What You Get For The Cost

The following pricing models are the most popular ones today and can let you know what you’re getting into when hiring an SEO marketing team.

(Sub $500/mo): STEER CLEAR.

Most companies that work in this price range automate a lot of their link building, use overseas labor for content, and only do basic on-site technical work. On the darker side, they may practice bad SEO that ultimately harm your ranking capability on Google or worse, get your website blacklisted from Google and major search engines. They are cheap for a reason, they take shortcuts and don’t play by the rules.

This doesn’t mean you can not obtain an SEO strategist on a minimal budget. If you are on a budget, just make sure you know what will be done when it comes to your SEO strategy AND how it will be done. There’s a difference when you have a budget and when a service provider states they can do it on the cheap.


Smaller companies with low to medium competition and less complex websites can usually get by with paying this amount. SEO requires consistent quality content creation, high-quality link building, and a strong focus on optimizing conversions, usability, and accessibility. And though you’ll likely be working with a reputable agency, typically to be able to deliver on all these services expect to pay on the upper end of this pay range.


This price point gives your company access to a dedicated SEO team that employs professional copy editors, content managers, conversion specialists, web development experts, link outreach specialists, account executives, and analytics experts that will ensure success and give you the support you need.


Businesses that require a more larger marketing strategy and team will work at this level. An SEO partner will likely manage the whole project from start to finish. At this level, this investment is likely to drive substantial results since the entire project is well-funded, providing more opportunities for the partner to perform.

If your market industry has a lot of competition, this type of investment, for at least the first year or two, can be expected.

Instant Results or Overzealous Guarantees

No matter how good the SEO specialist, agency, or consultant may make themselves look, they should not be making any guarantees about overnight performance or quick, guaranteed results. Good SEO may take up to six months to begin positively affecting your campaign.

Your SEO marketing partner should explain the details while you talk with them on how they plan to achieve your goals within a given timetable. For more complex campaigns, you can expect that it will be closer to 12 months to start seeing significant returns.

Under Market Value Cost Options

Again, although a cheaper price may look good, it could be an indication that the SEO strategist may lack experience. But, on the other hand, it may be that they are building their track record and reputation by offering their services at a lower price point. Be sure to ask them why their prices are lower than average.

Our Marketing Team Is Here To Launch Your Business Forward

Green Monkeys Studio can help you uncover the right strategy for your business to accomplish your goals within your budget. If you want to learn more about what we can do for you, we’d love to talk. At Green Monkeys Studio, we pride ourselves in providing you the best professional services that deliver. We provide top ranking SEO marketing and digital marketing services. Need a new website or update your current one? Our design team is here for you to provide top notch web design services; delivering responsive websites that rank on Google. Reach us at (206) 445-1185 or fill out the form below.

    Let's Get Your Business Growing!

    • Web DesignSEO MarketingDigital MarketingGraphic DesignVideo Production3D Animation