Phillips Insurance, based in Bothell, WA, approached Green Monkeys Studio with a clear vision for their brand identity. They wanted a logo that embodied strength, reliability, and assurance—core values that define their insurance services. Understanding their need for a design that projected a strong foundation, we explored visual elements that conveyed stability and longevity. Our design team worked closely with Phillips Insurance to refine their brand identity, ensuring the logo would make a lasting impression while reflecting the confidence and trustworthiness their clients seek.
The final logo drew inspiration from Mt. Rainier, a towering and enduring symbol of the Pacific Northwest. By incorporating its majestic form into the design, we emphasized Phillips Insurance’s steadfast presence in the industry—just as the mountain has stood the test of time, so will they. The bold lines and structured composition of the logo further reinforced their commitment to strength and protection, while a refined color palette added a professional yet approachable feel. The result was a logo that not only captured their vision but also became a recognizable mark of trust for their clients.
