D & L Barbershop approached Green Monkeys Studio with a clear vision—they wanted a bold, striking brand identity that reflected the confidence and craftsmanship of their barbershop. They sought a design that would resonate with their clientele and capture the essence of a modern yet classic barbershop experience. Understanding the need for a strong and edgy aesthetic, we focused on creating a brand presence that would make an immediate impact. The design incorporated sharp typography, bold graphics, and clean lines, ensuring that their branding stood out while maintaining a sense of professionalism and sophistication. We worked closely with D & L Barbershop to capture their dynamic personality in every aspect of the visual identity.
To enhance the boldness of the branding, we selected a theme color palette of organic dark browns and light sand tones, creating a striking contrast that would pop against a deep, dark background. This color combination not only provided a rich, earthy sophistication but also aligned with the barbershop's welcoming, yet refined atmosphere. The earthy tones complemented the modern style of the shop while grounding the design with a classic feel. By blending traditional elements with contemporary design, we ensured that D & L Barbershop’s visual identity felt both timeless and fresh, making a powerful statement in their industry. This cohesive branding extended across their signage, digital presence, and marketing materials, ensuring a recognizable and unified message.
In addition to the primary branding elements, D & L Barbershop requested a business hours poster that would be displayed prominently in their shop. We designed the poster to maintain the bold and sophisticated aesthetic of their brand while clearly conveying essential information. Using the same organic dark brown and light sand color scheme, we created a design that stood out but was still easy to read. The typography was sharp and clean, making it simple for customers to quickly find the shop’s hours without overwhelming the overall design. This poster not only complemented their new visual identity but also helped reinforce the barbershop's professional, high-quality image. The result was a polished and cohesive branding package that made sure D & L Barbershop’s message was clear and consistent across all touchpoints.
