When it comes to designing a website, there’s a lot to take into consideration.
Your designer requires as much feedback as possible to assist them in designing something you will be proud of upon launching it out into the world wide web. So, here are 5 To-The-Point Tips on how to talk to your web designer and provide them with helpful feedback:
1. Look at other websites to see what you like and don’t like. This helps you know what you’re aiming for and what you want to avoid. Let your designer know that you have searched around and found 3 to 5 good websites and 3 to 5 sites you don’t like. Make sure you let them know the reason why you like or don’t like those sites. Sometimes it’s hard to explain things you feel, so visuals help a ton here.
2. Colors, colors, colors! Let your designer know what colors you like and especially the colors you don’t. This will allow them to use the proper colors for your website. The last thing you want is to have your website design completed with colors you don’t care for as much. Therefore, once your designer is ready to share a mockup, let them know if there’s too much or not enough of a certain color.
3. Avoid general statements. Use descriptive and concrete examples when you’re explaining yourself. When something is off, let them know what about the design is off. The color scheme, the images, the font? To help you practice, look at other websites and pin-point the things you like or don’t like about that website. What about it makes you like or dislike the design. Remember, knowing how to talk to your web designer is pivotal to a good website design.
4. Use action words. We can’t tell you how many times we’ve heard people say “Make it POP!” We will tell you right now, these kind of statements are not helpful at all because they are subjective. Something that pops for someone may not pop for another. So, your designer may design something that definitely pops to their view, but when you see it it’s the opposite and falls flat. This is where action words come into play. Being descriptive by saying “I wish the font would be more smooth” or “The colors are too dull. Can we saturate them more?” You could even say, “I was hoping more like this other site” and provide them the link.
5. Above all, avoid scope creep. What’s scope creep? That’s when a project practically comes to a halt because people are waiting on something. And that something may be you. If your designer is reaching out for feedback the worst thing you could do is not respond within a proper time frame. Typically that’s between 1-2 days. If you don’t respond, it may lead the design team to think that the project isn’t as important and other things may take priority. So make sure to be attentive to your web designer’s needs.
Beyond Knowing How To Talk To Your Web Designer
These 5 simple tips on how to talk to your web designer can save you a lot of headache and money. In addition to these 5 tips, make sure to come prepared with your business needs and goals. The best way to do this is to have solid expectations of what you want, what you need and why. If you’re unable to clearly layout your needs or goals, then it will be that much more difficult for your web designer and may end up going in the wrong direction when it comes to designing your website. This can become expensive quick. Be an active participant in all the decisions or provide someone that can. Remember, the web designer is there to put your emotions and thought into visuals.
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