Google Trifecta Package

Don't Lose Your Google Analytics Data!

On July 1, 2023 Google will no longer process Google Analytics data through Universal Analytics. We'll help you migrate from your current Google Analytics to the new Google Analytics 4.

Begin Your GA4 Migration

Why Migrate to Google Analytics 4?

On Jul 1, 2023 Universal Analytics will stop tracking data. Hence, to avoid loss of your crucial data, it is critical to migrate to GA4 before 30th June 2023.

The Improvements In GA4

  • User behavior insights, data collection and reporting accuracy, and user engagement tracking capabilities
  • Advances in user experience measurement and user acquisition and conversion metrics
  • Enhanced privacy and data security protection
  • Better measurement of web and app performance
  • Better measurement of dynamic content and user journeys
  • Better capacity to measure user behavior across platforms and devices.

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If You Stay Ready, You Don't Have To Get Ready

Planning now and preparing for the migration to UA to GA4 is essential to your business. While you will be able to access the UA data for a period of 6 months, after this date, existing Universal Analytics properties may no longer be available.

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Our GA4 Migration Approach

Auditing UA Properties

We'll conduct an advanced audit on the existing tags parameters. The objective of the audit will be to determine the importance of the tracking code and its migration plus continuation in Google Analytics 4. All the critical tags, triggers, and variables will be transferred to the new set-up.

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GA4 Migration Strategy

Upon completing the audit, the next step will be to start mapping the ideal set-up for GA4. We'll cover the following:

  • Events and conversion tracking
  • Event parameters for GA4 custom dimensions
  • Ecommerce tracking
  • User properties, like User ID
  • Content groups
  • Custom audiences

GA4 Configuration & Deployment – We'll then set up the new GTM container(s) and GA4 properties. We will also test and debug all new tracking. Before deployment, we'll have you review it.

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Reporting Set-Up

Even for those who are well-versed in using UA for reporting, GA4’s reporting interface initially comes across as completely foreign. We can solve your team’s reporting needs by building Explorations in GA4 and creating dashboards in Google Looker Studio so you can find the data you need.

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Ready To Get Started?

We are with you every step of the way, achieving your business goals. Whether it's attracting leads with digital marketing or creating SEO content to convert your users into leads. You'll have a partner that supports you throughout the growth of your business.

Speed

Primed to collect data within 3-4 days.

Quality

Strategically created for quality metrics.

Current

Real-time reporting daily and monthly.