- User behavior insights, data collection and reporting accuracy, and user engagement tracking capabilities
- Advances in user experience measurement and user acquisition and conversion metrics
- Enhanced privacy and data security protection
- Better measurement of web and app performance
- Better measurement of dynamic content and user journeys
- Better capacity to measure user behavior across platforms and devices.
Planning now and preparing for the migration to UA to GA4 is essential to your business. While you will be able to access the UA data for a period of 6 months, after this date, existing Universal Analytics properties may no longer be available.