Website Red Flags Checklist

A quick guide to spot issues that may be costing you customers.

Basic Optimizations

Outdated or Broken Design

Not mobile‑friendly
Slow loading
Broken links or missing images

No Clear Call‑to‑Action

No “Call Now” or “Get a Quote”
Buttons blend into the layout

Hard to Navigate

Confusing menus
Too much clutter
Important info buried

Missing Trust Builders

No testimonials
No portfolio
No clear contact info

Weak SEO

Missing keywords
No meta descriptions
No local SEO setup

Advanced Optimizations

Not Accessible

Poor contrast
No alt text
Hard‑to‑read fonts

Security Issues

No SSL
Outdated plugins
No privacy policy

No Analytics or Tracking

No GA4
No conversion tracking
No insights into what’s working