{"id":660,"date":"2022-10-07T06:31:31","date_gmt":"2022-10-07T14:31:31","guid":{"rendered":"https:\/\/greenmonkeysstudio.com\/blog\/?p=660"},"modified":"2023-09-12T10:18:30","modified_gmt":"2023-09-12T18:18:30","slug":"brand-awareness-vs-brand-identity","status":"publish","type":"post","link":"https:\/\/greenmonkeysstudio.com\/blog\/brand-awareness-vs-brand-identity\/","title":{"rendered":"Brand Awareness Vs. Brand Identity"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"680\" class=\"post-img alignnone wp-image-671\" src=\".\/wp-content\/uploads\/2022\/10\/section-15-1200x680-1.jpg\" alt=\"image of sections of license plates that spell out Brand.\" srcset=\"https:\/\/greenmonkeysstudio.com\/blog\/wp-content\/uploads\/2022\/10\/section-15-1200x680-1.jpg 1200w, https:\/\/greenmonkeysstudio.com\/blog\/wp-content\/uploads\/2022\/10\/section-15-1200x680-1-300x170.jpg 300w, https:\/\/greenmonkeysstudio.com\/blog\/wp-content\/uploads\/2022\/10\/section-15-1200x680-1-1024x580.jpg 1024w, https:\/\/greenmonkeysstudio.com\/blog\/wp-content\/uploads\/2022\/10\/section-15-1200x680-1-768x435.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>We all want to promote our brand. Having people recognize our logo, our moto, or even the name of the business is how we get people to recognize us. Alright, so brand awareness is pretty simple \u2013 awareness of a brand. What, then, is brand identity?<br \/>\n<!--more--><\/p>\n<p>Brand identity is what people think about when they think about a brand. So if brand awareness is making noise about a brand, then brand identity is the content of that noise.<\/p>\n<h2>What&#8217;s Your Brand?<\/h2>\n<p>Knowing these two distinctions will help you start building your brand. First, know what your business is about, the message you want to promote, and how you want your audience to remember your business. Secondly, for your brand awareness, you&#8217;ll use different tools to let your business be known, such as your logo, marketing and your website. The more tools you use, the better.<\/p>\n<h2>How to build a brand<\/h2>\n<p>Along establishing your brand awareness avenues and brand identity, following these three steps will aide in building your brand:<\/p>\n<ul>\n<li><strong>Determine your target audience<\/strong>. Determine who is most likely to buy the product. Consider several factors like age, gender, location and income to create a demographic.<\/li>\n<li><strong>Position your product and business<\/strong>. Positioning your business involves deciding how to distinguish your products or services from other similar offerings in your marketplace.<\/li>\n<li><strong>Define your company\u2019s personality<\/strong>. Apart from your company\u2019s products and services, your target audience will also help establish its personality.<\/li>\n<\/ul>\n<h2>Overall<\/h2>\n<p>Knowing the difference and understanding the meaning are the best way to start building your brand. Take a moment to review your current brand. What does it say about your company? Contact us and let&#8217;s have a conversation on how we can help build your brand.<\/p>\n<h2>Our Marketing Team Is Here To Launch Your Business Forward<\/h2>\n<p>Green Monkeys Studio can help you uncover the right strategy for your business to accomplish your goals within your budget. If you want to learn more about what we can do for you, we\u2019d love to talk. At Green Monkeys Studio, we pride ourselves in providing you the best professional services that deliver. We provide top ranking <a href=\"https:\/\/greenmonkeysstudio.com\/seo\">SEO marketing<\/a> and <a href=\"https:\/\/greenmonkeysstudio.com\/digital-marketing\">digital marketing services<\/a>. Need a new website or update your current one? Our design team is here for you to provide top notch <a href=\"https:\/\/greenmonkeysstudio.com\/web-design\">web design<\/a> services; delivering responsive websites that rank on Google. Reach us at <a href=\"tel:(206) 445-1185\"><strong>(206) 445-1185<\/strong><\/a>\u00a0or fill out the form below.<\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f474-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"474\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/660#wpcf7-f474-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"474\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f474-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"blog-contact-form\">\n\t<h2>Let's Get Your Business Growing!\n\t<\/h2>\n\t<ul>\n\t\t<div>\n\t\t\t<li class=\"col2-li-first\">\n\t\t\t\t<p><label> First Name<span class=\"required\">*<\/span><\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"first-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"first-name\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t<li class=\"col2-li-second\">\n\t\t\t\t<p><label> Last Name<span class=\"required\">*<\/span><\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"last-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"last-name\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t<\/div>\n\t\t<li>\n\t\t\t<p><label>Company Name<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"company-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" id=\"cf-company-name\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"company-name\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/li>\n\t\t<li>\n\t\t\t<p><label> Website URL<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"company-url\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" id=\"cf-company-url\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"company-url\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/li>\n\t\t<li>\n\t\t\t<p><label> Your email<span class=\"required\">*<\/span><\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"cf-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/li>\n\t\t<li>\n\t\t<\/li>\n\t\t<li>\n\t\t\t<p><label> I'm interested in the following services:<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"services\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first\"><input type=\"checkbox\" name=\"services[]\" value=\"Web Design\" \/><span class=\"wpcf7-list-item-label\">Web Design<\/span><\/span><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"services[]\" value=\"SEO Marketing\" \/><span class=\"wpcf7-list-item-label\">SEO Marketing<\/span><\/span><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"services[]\" value=\"Digital Marketing\" \/><span class=\"wpcf7-list-item-label\">Digital Marketing<\/span><\/span><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"services[]\" value=\"Graphic Design\" \/><span class=\"wpcf7-list-item-label\">Graphic Design<\/span><\/span><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"services[]\" value=\"Video Production\" \/><span class=\"wpcf7-list-item-label\">Video Production<\/span><\/span><span class=\"wpcf7-list-item last\"><input type=\"checkbox\" name=\"services[]\" value=\"3D Animation\" \/><span class=\"wpcf7-list-item-label\">3D Animation<\/span><\/span><\/span><\/span>\n\t\t\t<\/p>\n\t\t<\/li>\n\t<\/ul>\n\t<p class=\"blog-cf-submit\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\" \/>\n\t<\/p>\n<\/div><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"52\"\/><script type=\"text\/javascript\">\n\/* <![CDATA[ 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Having people recognize our logo, our moto, or even the name of the business is how we get people to recognize us. Alright, so brand awareness is pretty simple \u2013 awareness of a brand. What, then, is brand identity?<\/p>\n","protected":false},"author":3,"featured_media":671,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Awareness Vs. Brand Identity - Establish Your Brand<\/title>\n<meta name=\"description\" content=\"What&#039;s your brand? Learn the difference between brand awareness and brand identity. 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