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You’ve heard everyone talk about SEO marketing and search engine optimization. You have a hunch about what it is and how it works, but why is it important? What does SEO have to do with search engines and how users experience your website? As sophisticated the concept of search engine optimization is, it’s actually quite simple. We’ll explain the simplicity and depth of how you can implement basic SEO to your website to help improve your online presence.<\/p>\n
By now, everyone knows that having a website is extremely important for your business. You have a website, your neighbor has a website and obviously your competitors have a website. Everyone is searching for things they want and need. Your services may be just the thing people are looking for on Google or other search engines. If you rank well with Google then your website will display on the top spots of the search results and voila, people will read the snippet of information and click on your website. It’s in that instant that they’ll see if your website is what they’re looking for and convert into a customer or bounce to a different website. <\/p>\n
People search online for various reasons. This is what is called Search Intent. Making sure your website is built to target these intents plays a very important role on your traffic. There are a few of them, but the most commonly used ones are:<\/p>\n
So, why is it important? We tell you this because we want to make sure that you have a landing page that fits the search intent of your potential customers. We want you to optimize your website to provide the type of information that is valuable to your audience’s search intent. If people are looking for information and all you have a is a product page, they will most likely not convert into a customer because they’re not ready to make a purchase. It’s important to review your website to make sure you’re providing the right, valuable information people are searching for online.<\/p>\n
Major search engines, including Google, have shifted to user experience when it comes to their ranking process. They want to make sure that the information they are providing their users will be informative, meets their expectations and valuable. If someone is searching for information and clicks on a website that has broken links, has to click on multiple links to get to the information or just isn’t responsive (displays well on mobile devices), that person will bounce in seconds. Search engines notice when websites don’t provide a good user experience. For that reason, they will rank the website low. That’s how websites end up on page two or further down the result pages when someone does a search. Those sites will rarely get looked at by anyone and therefore, lose business. Given that, this is why it is important your website implements good search engine optimization.<\/p>\n
If you want to improve your search engine rankings and start implementing good SEO, then here are few things you can do now:<\/p>\n
At Green Monkeys Studio, we pride ourselves in providing you the best professional services that deliver. We provide top ranking SEO marketing<\/a> and digital marketing services<\/a>. Need a new website or update your current one? Our design team is here for you to provide top notch web design<\/a> services; delivering responsive websites that rank on Google. Reach us at (206) 445-1185<\/strong><\/a>\u00a0or fill out the form below.<\/p>\n\n <\/p> \n<\/ul><\/div>\n