{"id":415,"date":"2022-08-12T08:02:56","date_gmt":"2022-08-12T16:02:56","guid":{"rendered":"https:\/\/greenmonkeysstudio.com\/blog\/?p=415"},"modified":"2022-08-15T12:33:08","modified_gmt":"2022-08-15T20:33:08","slug":"best-practices-for-using-video-on-the-web","status":"publish","type":"post","link":"https:\/\/greenmonkeysstudio.com\/blog\/best-practices-for-using-video-on-the-web\/","title":{"rendered":"Best Practices for Using Video on the Web"},"content":{"rendered":"<h2>5 Best Ways To Use Video Content Wisely<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"400\" class=\"wp-image-422 size-full post-img\" src=\"https:\/\/greenmonkeysstudio.com\/blog\/wp-content\/uploads\/2022\/08\/220811-video-on-website.jpg\" alt=\"\" srcset=\"https:\/\/greenmonkeysstudio.com\/blog\/wp-content\/uploads\/2022\/08\/220811-video-on-website.jpg 960w, https:\/\/greenmonkeysstudio.com\/blog\/wp-content\/uploads\/2022\/08\/220811-video-on-website-300x125.jpg 300w, https:\/\/greenmonkeysstudio.com\/blog\/wp-content\/uploads\/2022\/08\/220811-video-on-website-768x320.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>Video is everywhere and it&#8217;s one of the best marketing platforms to boost your business brand. People are searching everything on their phone and websites featuring videos tend to be more effective. Here&#8217;s how to use video content wisely.<\/p>\n<p>Having video introduce your business, provide instructions or review the latest product is a sure way to attract more traffic to your website. Studies suggest that\u00a0<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\">websites featuring videos<\/a>\u00a0not only convert at higher rates, they also tend to rank better with search engines.<!--more--><\/p>\n<p>Here are five best practices for adding video content to your own website and start building that connection with your visitors.<\/p>\n<h2>Video on the Web Best Practices<\/h2>\n<ul>\n<li><strong>Be mindful of file size.<\/strong>\u00a0Typically, a 720p resolution is as high as we need a video to be for it to function well as an HTML5 video. And any video you\u2019re hosting on your own website should be smaller than 10mb in size whenever possible. As a general rule of thumb, the smaller the better since users have to wait for the file to load before the page itself loads.<\/li>\n<li><strong>Consider external hosting.\u00a0<\/strong>An exception to our \u201cthe smaller the better\u201d rule comes in the form of hosting video content externally. By hosting the video file on a service like YouTube or Vimeo, you can still maintain a faster page load time while enjoying a little more flexibility with file size. As an added bonus, this makes your video discoverable in multiple locations. On the downside, you may have a harder time using these files as banners or backgrounds.<\/li>\n<li><strong>Don\u2019t jar your visitors with automatically playing audio.<\/strong>\u00a0Videos that automatically run on your website shouldn\u2019t be reliant on sound or audio\u2014auto-playing audio content is a great way to guarantee a bunch of users will bounce from your website immediately. In fact, browsers like Chrome may not even play your video if it isn\u2019t set to mute. Give your users the chance to consent to hearing the audio to ensure your videos are not doing more harm than good.<\/li>\n<li><strong>Don\u2019t put important information in video format without featuring it elsewhere.<\/strong>\u00a0Having information in a video only (ie. Text in a video or visuals\/imagery only present in a video) isn\u2019t great for accessibility. Consider making a video optional and putting that information that\u2019s in the video on the page in text form for a more accessible experience and additional SEO strength.<\/li>\n<li><strong>Include closed captions.<\/strong>\u00a0Accessibility\u00a0is very important to us and we make sure your website is accessible to others as well. We want to make sure important information in your videos is available by easily including closed captions. Something as easy as that makes a world of difference to those that may not be able to hear. That&#8217;s how we make sure we not only build you a great website, but let your community connect with your business too.<\/li>\n<\/ul>\n<h2>Our Marketing Team Is Here To Launch Your Business Forward<\/h2>\n<p>At Green Monkeys Studio, we pride ourselves in providing you the best professional services that deliver. We provide top ranking <a href=\"https:\/\/greenmonkeysstudio.com\/seo\">SEO marketing<\/a> and <a href=\"https:\/\/greenmonkeysstudio.com\/digital-marketing\">digital marketing services<\/a>. Need a new website or update your current one? Our design team is here for you to provide top notch <a href=\"https:\/\/greenmonkeysstudio.com\/web-design\">web design<\/a> services; delivering responsive websites that rank on Google. Reach us at <a href=\"tel:(206) 445-1185\"><strong>(206) 445-1185<\/strong><\/a>\u00a0or fill out the form below.<\/p>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f474-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"474\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/415#wpcf7-f474-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"474\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f474-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"blog-contact-form\">\n\t<h2>Let's Get Your Business Growing!\n\t<\/h2>\n\t<ul>\n\t\t<div>\n\t\t\t<li class=\"col2-li-first\">\n\t\t\t\t<p><label> First Name<span class=\"required\">*<\/span><\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"first-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"first-name\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t<li class=\"col2-li-second\">\n\t\t\t\t<p><label> Last Name<span class=\"required\">*<\/span><\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"last-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"last-name\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t<\/div>\n\t\t<li>\n\t\t\t<p><label>Company Name<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"company-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" id=\"cf-company-name\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"company-name\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/li>\n\t\t<li>\n\t\t\t<p><label> Website URL<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"company-url\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" id=\"cf-company-url\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"company-url\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/li>\n\t\t<li>\n\t\t\t<p><label> Your email<span class=\"required\">*<\/span><\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" id=\"cf-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/li>\n\t\t<li>\n\t\t<\/li>\n\t\t<li>\n\t\t\t<p><label> I'm interested in the following services:<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"services\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first\"><input type=\"checkbox\" name=\"services[]\" value=\"Web Design\" \/><span class=\"wpcf7-list-item-label\">Web Design<\/span><\/span><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"services[]\" value=\"SEO Marketing\" \/><span class=\"wpcf7-list-item-label\">SEO Marketing<\/span><\/span><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"services[]\" value=\"Digital Marketing\" \/><span class=\"wpcf7-list-item-label\">Digital Marketing<\/span><\/span><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"services[]\" value=\"Graphic Design\" \/><span class=\"wpcf7-list-item-label\">Graphic Design<\/span><\/span><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"services[]\" value=\"Video Production\" \/><span class=\"wpcf7-list-item-label\">Video Production<\/span><\/span><span class=\"wpcf7-list-item last\"><input type=\"checkbox\" name=\"services[]\" value=\"3D Animation\" \/><span class=\"wpcf7-list-item-label\">3D Animation<\/span><\/span><\/span><\/span>\n\t\t\t<\/p>\n\t\t<\/li>\n\t<\/ul>\n\t<p class=\"blog-cf-submit\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\" \/>\n\t<\/p>\n<\/div><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"58\"\/><script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>5 Best Ways To Use Video Content Wisely Video is everywhere and it&#8217;s one of the best marketing platforms to boost your business brand. People are searching everything on their phone and websites featuring videos tend to be more effective. Here&#8217;s how to use video content wisely. Having video introduce your business, provide instructions or [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":422,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,19,18,20],"tags":[],"class_list":["post-415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-marketing","category-video-production","category-website"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Practices for Using Video on the Web - Monkey Zone: All Things SEO and Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greenmonkeysstudio.com\/blog\/best-practices-for-using-video-on-the-web\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Practices for Using Video on the Web - Monkey Zone: All Things SEO and Design\" \/>\n<meta property=\"og:description\" content=\"5 Best Ways To Use Video Content Wisely Video is everywhere and it&#8217;s one of the best marketing platforms to boost your business brand. People are searching everything on their phone and websites featuring videos tend to be more effective. Here&#8217;s how to use video content wisely. 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People are searching everything on their phone and websites featuring videos tend to be more effective. Here&#8217;s how to use video content wisely. 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